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The Freeletics CEO Panel: Taking on the barriers to freedom

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What’s the deal?

On January 10th, Freeletics will be hosting a panel discussion with CEOs from some of the most respected sports and finance organizations in the world. The panel will be discussing all things Dare To Be Free and common barriers to fitness goals, as well as the startling results of the recent Freeletics survey into America’s exercise habits.

It’s easy to talk the talk about Dare To Be Free, but these guys put it into action. Between them, they’ve revolutionized industries, broken down barriers and changed mindsets worldwide. We think they’re pretty inspiring, and we think you will too.

The host

Layla Anna-Lee, Broadcaster & Influencer

Celebrated in Time Out’s ‘Top 100’ – a prestigious list of the most influential creatives in Britain - Layla has that rare thing: a powerful presence in both television and the digital world. As a prominent figure in the world of sports broadcasting, Layla knows how hard it can be to break through the boundaries that threaten to hold us back.

The panelists

Daniel Sobhani, CEO, Freeletics

What would a Freeletics CEO panel be without our very own commander in chief? Daniel has been with Freeletics since the very beginning when it was just yet another startup, run from somebody’s bedroom. Since taking over as CEO in 2014, he hasn’t looked back, driving the company from strength to strength as it grew beyond anybody’s wildest imaginations. Today, Freeletics has 32 million users and counting and continues to disrupt the fitness industry, breaking down barriers to help its users become the greatest versions of themselves. Expectation, time, victory… Daniel knows what it means to Dare To Be Free of all of these.

Benita Fitzgerald-Mosley, CEO, Laureus USA.

Benita is the CEO of the Laureus Sport for Good Foundation USA, a non-profit organization that supports the growth of 50 sport and youth development organizations nationwide. Its initiatives unite communities through sport to challenge the inequities facing the youth of today, impacting the lives of over 350,000 people annually. As if being CEO of a nationwide organization wasn’t enough to make her worthy of a spot on our panel, Benita also serves on the International Olympic Committee Women in Sport Commission, has been Chief of Organizational Excellence at the United States Olympic Committee, is the former Chief of Sport Performance at USA Track & Field and is an Olympic champion, scooping the gold in the 100m hurdles at the 1984 Olympic Games. Named “Sportswoman of the Century” by The Potomac News, and “Top Female Sports Figure of the Century from Virginia” by Sports Illustrated, put simply, Benita is a badass who dares to be free of pretty much any obstacle put in her way.

Joe De Sena, Founder and CEO, Spartan

If you know Freeletics, there’s a good chance you’ll be familiar with Joe’s company, Spartan. The organization behind some of the most challenging ultramarathons, adventure races and endurance events in the world, this CEO knows a thing or two about pushing yourself up to and beyond your limits. Following a stint on Wall Street, Joe founded Spartan in 2010, and has seen it become a global tour de force with more than one million annual participants in its Spartan Races globally. Spartan shares with Freeletics a belief that fitness is for anyone, no matter what your background, and its participants range in ability from beginners to elite athletes. In his personal life, Joe has competed in every extreme sport you can think of and more. Joe doesn’t even see barriers to sports and fitness, he just whizzes straight past them, making him the perfect addition to our CEO panel.

Amanda Pullinger, CEO, 100 Women in Finance

The CEO of a global network of female finance professionals, Amanda knows a thing or two about breaking down barriers. Having guided the organization from a few hundred members to over 15,000 members in 21 cities worldwide, Amanda has helped turn the finance industry into an environment in which women can thrive. Beginning her career in hedge funds, Amanda has worked her way to the top of a male-dominated industry, daring to be free of any obstacles in her way.

Check back to the blog in the next few days to find out what went down at the panel and to get insights into how some of the leading names in business Dare To Be Free.