One of the fastest-growing sports and lifestyle companies in the world
In 2013, a small German startup began disrupting the fitness industry. A multi-billion dollar industry which, until then, had been dominated by stationary gyms and exclusive personal trainers. Within a few years – and remaining bootstrapped until August 2018 – Freeletics became the creator of some of the world’s most popular fitness apps. Now with 120 employees, 31 million users, 4 apps and a clothing line, Freeletics is one of the fastest-growing sports and lifestyle companies in the world.
Since day one, Freeletics has been driven by the vision of challenging and inspiring everyone to become the best version of themselves, both physically and mentally. We strongly believe that every individual in the world has the potential to shape their life, reach their goals and become the best they can be – and we will help them on that journey.
We know that a high level of physical and mental strength plays a decisive role in self-betterment, and that training the body also trains the mind. Thus, a concept was created to allow all people, no matter their background, situation or genetics, to train their physical strength and willpower without hurdles such as money, equipment, schedules or experience. To train “free” of limits. And so Freeletics was born.
The first iteration of the Freeletics Bodyweight app was launched in 2013, and allowed people to train without equipment and without a gym. Suddenly, effective workouts were being done anytime and anywhere, with a digital personal trainer. Soon, hundreds of incredible Freeletics transformation videos were being shared on YouTube, with people eager to show what was possible with the app and a little willpower. Now, the app’s AI-powered Coach is the most advanced on the market.
October 2015 marked the launch of Freeletics Wear, a clothing line produced in-house and inspired by the Free Athlete lifestyle. The community’s wishes were answered and soon users were donning the Freeletics hexagon as a badge of honor.
To make a fit and healthy lifestyle available to even more people, three new apps were launched in 2016. Freeletics Running and Freeletics Gym offer a revolutionary take on their own fitness genres, while Freeletics Nutrition, based on the clean eating principle, is the answer to the frustration and uncertainty around diets and calorie counting.
In just 5 years, Freeletics has gone from a small startup to a leading brand in the digital fitness scene – all as a bootstrapped company. In that time, it has revolutionized the fitness industry. Today, millions of users across the world train with Freeletics on sports grounds, in parks, at home or in the gym. They belong to one of the biggest and most motivating fitness movements in the world and are proud of it.
Freeletics is more than the creator of fitness apps; it is a lifestyle powered by one of the most passionate and dedicated communities in the world.